Affiliate Disclosure
Affiliate partnerships with online casino operators are what pay for Kinghills. Below, you'll find a plain account of three things: how that arrangement functions, whether it adds anything to your own costs (it doesn't), and the guardrails that stop money influencing what the reviews say. For background on who sits behind the site, the About page covers it; the headline casino write-up lives at the Kinghills Casino homepage. Readers familiar with disclosures elsewhere can skip to the condensed summary closing this page.
1. How Kinghills gets paid
When a reader clicks an affiliate link on Kinghills and opens an account on the operator's site, Kinghills may earn a commission. That commission is paid by the operator out of its own marketing budget. It doesn't come from the reader and adds nothing to any cost on the operator's platform. Two structures are common across the industry, and Kinghills uses both depending on the partnership: a fixed CPA (cost-per-acquisition) paid once when a qualifying account is opened, and a revenue-share arrangement under which a small percentage of the operator's net gaming revenue from that account flows back to Kinghills over time. The mechanics stay invisible to the reader; the only practical effect is that the operator learns, when an account is created, that the click started on this site.
2. What it costs you
Nothing. Affiliate links cost the reader exactly the same as direct links. Bonus offers don't change. Stakes don't change. Withdrawal speeds don't change. The price you'd pay to play on the operator's site is identical whether you arrive via a Kinghills link, a Google ad, or by typing the URL straight into your browser. If anything, partnership pages now and then carry an exclusive welcome offer slightly better than the default. Where that's the case, we say so plainly in the relevant review.
3. Why this is allowed to be neutral
It comes down to reputation maths. What keeps a review site alive is being accurate about where readers should and shouldn't open accounts. Pad the numbers to please commercial partners and, before long, the readership generating the traffic — and with it the commissions — wanders off to a rival. So over any meaningful horizon, the money and the editorial pull in the same direction: be straight about which casinos deliver and which fall short. One scoring framework covers every operator we assess, commercial tie or none. Some partner brands have landed at six or lower in our ratings, while several names we earn nothing from have come out at eight or higher.
4. What "not influencing the review" means in practice
Three concrete rules. First, partnership status feeds nothing into the score: the eight criteria are scored against observed performance, full stop. Second, partnership status unlocks no favourable framing: where a partner operator has a problem — slow withdrawals, opaque bonus terms, a thin live-dealer catalogue — that problem shows up in the review under the relevant criterion. Third, operators don't pre-approve content. We send no drafts for sign-off. Operators see Kinghills content for the first time when it goes live, like everyone else.
Factual updates run on two more principles. Should an operator contact us pointing to a mistake of fact in one of our write-ups, we verify it, put it right if it stands up, and log a dated correction at the bottom of the page describing the change — commercial relationship or not makes no difference. Should an operator instead simply protest that a poor score feels "unfair", without identifying anything factually wrong, the rating stays put and our reply is the same each time: one methodology, applied to everyone alike.
5. Recognising affiliate links
Each link leaving Kinghills for an operator is tagged rel="nofollow noreferrer noopener" — the recognised way of telling search engines a commercial tie underlies it. Typically that link runs through a /go redirect hosted here first, which tallies the click for our analytics and then sends you onward. From your side, you arrive at the operator exactly as a direct visit would land you; nothing extra is bolted onto their URL in your browser. Not every link qualifies, though: those pointing to regulators, helplines, newsrooms and studios earn nothing and are marked with rel="noreferrer noopener" alone.
6. Compliance with disclosure rules
Two strands of UK law apply here. The Consumer Rights Act 2015 outlaws misleading commercial conduct, and the guidance from the CMA and the ASA on hidden affiliate marketing insists a commercial link be flagged plainly enough for an ordinary reader to recognise it as one. What you're reading now serves as the site-wide notice; beyond it, each casino write-up repeats a short disclosure right above its first affiliate button, so nobody has to reach the footer to find it. For visitors elsewhere, comparable obligations exist — the United States' FTC and the UK's CMA both demand the same clarity for promotion aimed at their residents.
7. Commitments to readers
The summary obligations Kinghills takes on from this funding model are brief. Disclosure is upfront and visible, not buried. Reviews follow a fixed methodology that doesn't bend for partners. Errors are corrected on a published timeline. Operators don't preview content. Affiliate status is signalled in the markup so technically literate readers can verify it. A full account of the editorial process — fact-checking, source standards, correction handling — is on the Editorial Policy page. Anything that looks like a breach of these rules can be raised via the Contact page, and substantive complaints are logged against the relevant review.
8. Wider context for readers
Three companion pages round this out. How player safety feeds into each operator's score is documented under Responsible Gambling. What happens to any data gathered as you browse is laid out under Privacy Policy, and the nuts and bolts of cookies and comparable storage sit under Cookie Policy. For the complete range of coverage, start at the Kinghills Casino homepage and follow its links out.